Job Description

Marketing Manager

Location: Hybrid (4 days onsite, 1 day remote), Amherst, New York

Top Skills' Details

Highest priority qualifications:

• Mortgage servicing or mortgage industry experience
• Financial services/consumer lending background
• Strong written communications and copywriting
• Project management skills
• Stakeholder management and influence
• Email marketing experience
• Ability to thrive in a fast-paced environment
• Financial Domain, preferably Consumer Lending
• Previous end to end Campaign Execution, primarily Email Campaigns
• Project Management

Education and experience required:

• Bachelors and 4 years experience managing marketing campaigns in a client or agency environment or equivalent combination of education and experience.
• Minimum requirement: Consumer lending and/or financial services experience

Core skills:

• Strong written communication and copywriting skills
• Project management experience
• Ability to manage multiple priorities in a fast-paced environment
• Comfort working cross-functionally
• Ability to communicate professionally with business stakeholders
• Strategic thinking and problem-solving skills

The team currently has a significant marketing backlog due to resource constraints. Key objectives include:

• Relaunch Homeowner Newsletter
• Reactivate a newsletter program that was paused due to limited resources.
• Improve Onboarding Communications
• Enhance communications for new mortgage-servicing customers.
• Website Enhancements
• Review servicing-related web content. Recommend updates and new informational content.
• Increase Marketing Capacity
• Help demonstrate business value and workload demand. Support the business case for adding permanent headcount.

Client is less focused on a specific number of years of experience and more focused on:

• Executive presence
• Professionalism
• Strategic thinking
• Ability to prioritize and manage workload independently
• Confidence in influencing stakeholders
• Ability to say "no" when appropriate
• Lending and financial services knowledge

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